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Plumb Intelligence vs Mercator
Issued permits today, not early signals someday.
Mercator predicts projects months out. We hand you the permits that issued this week — and who pulled them.
Mercator is an AI business-development platform that surfaces construction projects early — from land transactions, rezonings, and registrations — for GCs, subs, and manufacturers building a pipeline, with a strong footprint in Texas. Plumb Intelligence is built on the opposite end of the timeline: actual issued Arizona permits, daily, matched to the ROC license that pulled them and fused with owners and sales, delivered as plays a rep works this morning.
Choose Mercator if
You want the earliest possible signal — land and rezoning activity months before a permit — and a BD pipeline workflow, especially in Texas.
Choose Plumb Intelligence if
You sell into Arizona and want permit-grounded, daily demand with license and property context — not speculative early signals — without a CRM rollout.
Contractor-of-record is resolved on 43% of all permits and 67% of the permits that name a contractor — every link carries a match-confidence badge, so you see how sure we are, not just a name.
The difference, in one screen
This is what a Plumb Intelligence morning looks like: not a query interface — a ranked list of reasons to pick up the phone, each with the why, the talking point, and the number. (Example data shown.)
See the full product →Permit volume down ~57% vs. their 12-month pace (27 last 90d, ~63 expected).
Quieter quarter than usual — worth a check-in before they drift.
9 permits on one site — an active project, not a one-off job.
Sold 9 days ago, no permit pulled yet — reach the new owner before the work starts.
Mercator vs Plumb Intelligence — common questions
How is Plumb Intelligence different from Mercator?+
Mercator surfaces early-stage projects from land, rezoning, and registration signals for a BD pipeline. Plumb Intelligence is grounded in actual issued Arizona permits — daily, fused with ROC license and property data — and delivered as plays a local rep can work now.
Does Mercator cover Arizona?+
Mercator operates across multiple markets with a strong Texas footprint and an early-signal model. Plumb Intelligence is Arizona-only and permit-grounded, verifying every join locally.
How does the pricing compare?+
Mercator is sold as a BD-platform subscription. Plumb Intelligence is self-serve at $199 per seat per month ($179 at 3+ seats), with a 14-day free trial.
Selling into Arizona construction? See your territory today.
Start 14-day free trial$199/seat/mo · no card up-front · cancel anytime